WOBI will have an evenTwo Multi-App for all their events in 2018

evenTwo has developed a Multi-App for World of Business Ideas (WOBI), a leading global business content hub. The WOBI events are known for their world class status, and include the prestigious World Business Forum in the cities of New York, Sydney, Madrid, Milan, Mexico, Lima and Bogotá.

 

These events, which gather thousands of attendees every year, will be hosted by some of the most influential speakers in the business environment, such as Arianna Huffington, Michael Porter, Steve Wozniak and Randi Zuckerberg. Thanks to the partnership between WOBI and evenTwo, attendees will be able to access complete information of their event, and will also have the opportunity to establish valuable contacts through the networking functions.

 

They will only need to download the WOBI Multi-App and select the event they are attending in order to access its agenda, receive notifications, answer surveys, download documents and check every detail about the event. On top of that, if they register with their e-mail address or LinkedIn account, attendees will have their own profile, with which they may access the comment wall, send messages to fellow attendees or pose questions to the speakers.

 

evenTwo already developed the WOBI events apps in 2017. However, this time the main change is that they will be integrated in a Multi-App, meaning that users will have access to all the events they are attending from a single App.

 

¿IS YOUR EVENT APP SAFE?

Your event App, native or web?

Any event organizer understands the advantages of mobile applications for their events. But is it better a mobile application or a web application?

You can obtain almost the same features in a native mobile application as in a mobile Web, but which from a browser in case of mobile Webs. When we talk about event’s mobile Web application we mean an app that runs in the browser but is fully adapted to the event, not the event that the Website is accessible from mobile.

Next we will list the main advantages and disadvantages of each of them and our experience with evenTwo:

Mobile Web App for events

Advantages

  1. A Mobile Web App for events could be accessible from Android, iOS operating systems, but also Blackberry, Windows Mobile and others. This would be the main advantage.

  2. You can store the event data when you first walk using HTML5 features. Work offline, but is too small storage such speakers would not fit images or maps.

Disadvantages

  1. The application runs in a browser, which does not have the same response as a native application.

  2. You can not receive push notifications (instant messaging).

  3. Not in the Markets, it has to be accessed from a URL to access the application.

Native App for events

Advantages

  1. It can be found in the Markets, which helps in the promotion and visibility of the event, it’s easier to find and gives a better image of organizer.

  2. If the App is well designed and following design patterns of each operating system, is easy to use for the attendee as it works similarly to any application on his device.

  3. The response speed is much better than a mobile web app running on the operating system itself and not through a browser.

  4. You can receive push notifications, something very interesting to the organizers before, during and after the event, as we mentioned in a previous article.

Disadvantages

The main problem is you have to develop an app per platform, so the attendees should have the same operating system on their devices that you have developed.

  1. When installed on the device takes up space, which is difficult for users who have little storage space. It is important to develop not heavy apps.

Conclusions Native App vs. Web App

We have been for more than a year creating Apps for events. On each project we create native Apps for iOS and Android and a mobile Web with storage for other devices.

To take one recent example, in november 2013 we created “EBE 2013” apps. There were more than 1.000 downloads between different apps but only 4% used mobile Web. With this information we know that users really prefer native apps but it’s important to give access to any attendee to your event’s App regardless of their devices.