However, the use of the App is not limited to the days on which the summit takes place, and Mariano stresses the importance of a “pre and post event actions”. On the one hand, the attendee registration begins a week before, a moment from which the App is already being used “to generate expectations and confirm who is going to attend”. On the other hand, once the event is over, many attendees continue to send messages and photos through the App, something that Mariano says allows “to maintain the commercial contact”.
The Club CEO highlights the service and willingness of evenTwo as a key strength, especially when the customer lacks specific digital knowledge. “People who are not too technical may feel it’s going to be overwhelming and, on the contrary, everything is made easy and stress-free,” admits Mariano. In addition, he explains that on their second year they ended up refusing a new training session because when returning to the content manager they realised it was not necessary: “With little technical knowledge everything can be customized and managed in a very simple way”.
In conclusion, Mariano states that the assessment of the evenTwo App is very positive, and that he has been widely congratulated by the attendees: “It’s very usable and they liked it a lot, in fact some of them have even told me that they’ll be using it in their events” In addition, he has no doubt that they want to repeat the experience in future meetings organized by the Club CEO: “I believe that nowadays in every event, even if it’s small like ours, it’s essential to have a tool like yours.”