We’ve improved in timing, quality and experience

Goska Zuchowska, International Development Coordinator at IE Business School, talks about her experience with evenTwo.

The IE Annual Meeting is the most important event organized by the IE Business School, and is attended by teams from offices all over the World as well as the main members of the organization. Inspired by their paperless approach and environmental awareness, they decided in 2016 to stop printing the agenda and digitalize the event through a web app. “There are a lot of sessions, possible changes… it’s vital to have an app for this kind of events”, says Goska, although she admits that the solution they hired back then was a “quite basic” one.

After three editions, they considered that it was time to go one step further and try evenTwo’s native app. Goska doesn’t hesitate when comparing it to their previous solution: “Yours is much more complete, more sophisticated, with a more intuitive navigation, more simple, and with a good layout of every section”, she says. “We’ve improved in timing, quality and overall experience”.

The Networking plan was the preferred option for this event, because it enhances attendees’ participation through a comment wall and private messaging, which is key in this kind of meetings. Besides, polls kept running on the app for three hours, where attendees selected the best projects among 25 presentations divided into 5 different categories. “In general terms it’s been a success”, says Goska. “The team liked better this app than the one they had been using, they believe it’s much more attractive”.

In this sense, Goska underlines the importance of aesthetics and user experience because “we get easily tired and have a tendency to avoid applications in general”. This is one of the reasons that made IE think of evenTwo as an ideal event app provider: “When an application, like yours, is simple, easy, intuitive and attractive, we achieve a more pleasant experience”.

Finally, she highlights the service, which in the case of evenTwo she describes as “impeccable”, and explains: “The attention, the quick response of our e-mails, the friendliness, the professionality… Super good, a 10 out of 10”. For IE Annual Meeting 2020, Goska doesn’t hesitate: “Of course we’re expecting to repeat such an experience for next year’s event”.

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