Mariana explains that having Apps on their events is “like an obligation” for SAP: “We cannot talk about smart company, digitalization, etc. and not have an App”. In the three SAP NOW celebrated, totems were installed were attendees could follow instructions to download the App, something that “gave a plus to the overall image of the events”.
Anyway, Mariana feels ambitious regarding future collaborations: “An app should be used because it’s truly useful, not just for the sake of being techy”. Although the download ratio was high, she admits that attendees have many distractions during the event and says: “It’s also our responsibility that everything goes through the App, so we should improve that to make the most of it”.
As a result, in SAP Argentina they’d like to study more carefully what new features could be considered by the team and try to have “more time to integrate them” for the 2020 SAP NOW events. Among other options, Mariana feels it would be specially interesting to go for “something more integral” thanks to evenTwo Access, the new platform for attendee registration and access control developed by evenTwo. “It’s great news. Up until now we do that with another provider and we’d rather have it all in one”, she says.