Artigos

WOBI will have an evenTwo Multi-App for all their events in 2018

evenTwo has developed a Multi-App for World of Business Ideas (WOBI), a leading global business content hub. The WOBI events are known for their world class status, and include the prestigious World Business Forum in the cities of New York, Sydney, Madrid, Milan, Mexico, Lima and Bogotá.

 

These events, which gather thousands of attendees every year, will be hosted by some of the most influential speakers in the business environment, such as Arianna Huffington, Michael Porter, Steve Wozniak and Randi Zuckerberg. Thanks to the partnership between WOBI and evenTwo, attendees will be able to access complete information of their event, and will also have the opportunity to establish valuable contacts through the networking functions.

 

They will only need to download the WOBI Multi-App and select the event they are attending in order to access its agenda, receive notifications, answer surveys, download documents and check every detail about the event. On top of that, if they register with their e-mail address or LinkedIn account, attendees will have their own profile, with which they may access the comment wall, send messages to fellow attendees or pose questions to the speakers.

 

evenTwo already developed the WOBI events apps in 2017. However, this time the main change is that they will be integrated in a Multi-App, meaning that users will have access to all the events they are attending from a single App.

 

The apple policy update and the revolution in the event apps market

What is going on?

In the WWDC 2017 (Apple Developers annual meeting), Apple announced, as a main point, to cut down duplicated and cloned applications.

Although we always carefully follow up the conference, it was not initially related with our market: Bespoke Native Application´s development.

As evenTwo only build bespoke customized mobile applications, that we develop not using commercialized templates or web generators, we were not impact with this new policy.

Recently, Apple has made a last update of the new policy, communicating that Event Apps Developers are no longer allowed no publish more than one unique application, not considering brands, contents or event names. That means for all the event Apps market,  to only publish an unique application (Container App) that includes all customer events, and no longer publish one application by customer/event. Please find more detailed information on this link.

Clearly this new policy not only impact on Event Apps but to the App industry itself.

Actually, the 75% percent of Apps published nowadays in the Store, will be affected by this new policy.

 

Why Apple made this decision

Apple, as one of the biggest corporations, implements their policies according to their own business model.

Essentially, Apple is looking to make as easier as possible the Apps search in the new Apple Store designed for iOS 11, by drastically reducing the search results for the users; Honestly, we understand how difficult is to find one App into the Store lately.

 

How this impact the Events developers

This new policy full impacts our industry. Although we agree that, to have a unique App hub for all the customers /events applications would be the best option, the Bespoke White Labelling model is highly demanded by customers.

All Bespoke Native Apps builders need to change the model by creating a unique Container App that contains all the customers/events applications.

A few days ago, Apple has started to reject new applications with the current way of working; that means the current model needs to be changed immediately.

 

What we know up today 

Unfortunately, the published information is not completely clear, but we are in direct contact with them and have spoken to Apple several times:

  • Apple is requesting to all of us to create a new unique App that contains all customers/events.
  • This new policy impacts all industries not only the Events one.
  • Apple is currently rejecting applications that do not compliance with this new policy and is not clear when is going to be completely impossible to publish new Apps in the Store.
  • Although is no available information about when the already published Apps are going, we guess is going to take time.
  • Companies with Enterprise accounts, are going to be able to continue publishing Apps using these accounts.

 

What to do I am willing to create an App for my Event

We can continue building new Apps; contact with us if you are willing to create an App for your Event.

 

What is coming up

This is a positive challenge for all of us: Event developers and organizations. We are going to maintain the Apps functionalities and improve the processes and timeframes to build an App.

Following this new policy, we are going to create a more sustainable and scalable way of working in the long term.

In contrast with our competitors, we were already researching the Container App model and we are already building a unique Marketplace for Event Apps that is called to be a new revolution in the industry, by drastically reducing the delivery times and creating a new high quality standard in the Industry.

We are living challenging times with this new policy, and we are enjoying being part of this changing and innovation moments.

 

Your event App, native or web?

Any event organizer understands the advantages of mobile applications for their events. But is it better a mobile application or a web application?

You can obtain almost the same features in a native mobile application as in a mobile Web, but which from a browser in case of mobile Webs. When we talk about event’s mobile Web application we mean an app that runs in the browser but is fully adapted to the event, not the event that the Website is accessible from mobile.

Next we will list the main advantages and disadvantages of each of them and our experience with evenTwo:

Mobile Web App for events

Advantages

  1. A Mobile Web App for events could be accessible from Android, iOS operating systems, but also Blackberry, Windows Mobile and others. This would be the main advantage.

  2. You can store the event data when you first walk using HTML5 features. Work offline, but is too small storage such speakers would not fit images or maps.

Disadvantages

  1. The application runs in a browser, which does not have the same response as a native application.

  2. You can not receive push notifications (instant messaging).

  3. Not in the Markets, it has to be accessed from a URL to access the application.

Native App for events

Advantages

  1. It can be found in the Markets, which helps in the promotion and visibility of the event, it’s easier to find and gives a better image of organizer.

  2. If the App is well designed and following design patterns of each operating system, is easy to use for the attendee as it works similarly to any application on his device.

  3. The response speed is much better than a mobile web app running on the operating system itself and not through a browser.

  4. You can receive push notifications, something very interesting to the organizers before, during and after the event, as we mentioned in a previous article.

Disadvantages

The main problem is you have to develop an app per platform, so the attendees should have the same operating system on their devices that you have developed.

  1. When installed on the device takes up space, which is difficult for users who have little storage space. It is important to develop not heavy apps.

Conclusions Native App vs. Web App

We have been for more than a year creating Apps for events. On each project we create native Apps for iOS and Android and a mobile Web with storage for other devices.

To take one recent example, in november 2013 we created “EBE 2013” apps. There were more than 1.000 downloads between different apps but only 4% used mobile Web. With this information we know that users really prefer native apps but it’s important to give access to any attendee to your event’s App regardless of their devices.